Reptor

Reptor is a European platform for media monitoring, search monitoring and reputation monitoring. It is built for communications teams of every size: from the one person responsible for everything from comms to marketing, to a twenty-person dedicated PR team.

Reputation is not shaped in one place

News coverage, social conversation, ratings on review platforms and broadcast mentions all feed the same picture. Reptor follows them together rather than as separate feeds.

In Google it tracks more than rankings alone. Autocomplete suggestions and People Also Ask questions show what people actually want to know about a brand, which is reputation in its purest form.

The AI layer

People now increasingly ask ChatGPT, Google AI Mode, Gemini, Claude or Perplexity instead of asking a search engine. Reptor queries those models continuously and records both what they say and which sources they cite.

By seeing which sites and mentions a model draws on, you can see where a brand's visibility comes from and where work pays off. This also make the work of PR/communications teams visible, by showing where the content they created eventually lands to shape the online reputation.

Built AI-native

Specialised agents collect mentions, categorise them, weigh them for sentiment and relevance, rank what needs attention and summarise what is happening.

A knowledge profile is built for each organisation and keeps growing: the people connected to it, the related entities, the outlets that write about it more often. Judgements sharpen the longer the system watches, and coverage is recognised even when the brand name is never spelled out.

For agencies

Reptor works white-label for communications and PR agencies, who offer the monitoring under their own brand. Data is held on European servers.